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Working remotely or from our office in Columbia, Maryland, the Browse Engine Optimization (SEO) Web Marketing Expert is a part of the Web Marketing team and will be responsible for analyzing, reviewing and carrying out updates to sites to ensure they are optimized for organic search traffic. This position will work to drive incoming, organic traffic to Pearson Virtual Schools' site homes while improving our supported brand names' online search engine results.

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The position requires thorough knowledge of SEO tactics and best practices, knowledge of web analytics and tracking tools, strong composing abilities, some efficiency with website/blog material management systems, combined with a meticulous attention to detail and dedication to excellence. This person needs to have the ability to all at once manage varied tasks in a hectic, cross-functional matrixed working environment.

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+ Identify new keywords to target on search engines (i. e., Google, Bing) and to enhance rankings on existing keywords to increase the variety of families obtained through non-media efforts and add to decreases in marketing expense per registration. Keep and optimize a master lineup of keyword/terms throughout all brands.

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+ Help in the production, execution and execution of SEO strategies and roadmaps. + Develop and execute link building strategies. + Conduct research on web page design and technical performance particular to enhancing for better site speed performance. + Draft and write reliable SEO content for blogs and websites as required.

+ Work and team up with cross-functional teams, consisting of innovative services, conversion optimization, social media, advertising & analytics to ensure success of SEO methods and roadmaps. + Partner with our web development group to ensure SEO best practices are appropriately carried out on all new site functionality. + Coordinate with SEO agency and associated vendors.

+ Review site material performance and perform regular competitive research study on top carrying out pages. + Help with routine reporting on existing and future SEO efforts. Recognize  Find More Details On This Page  to show the value-add of SEO campaigns. + Other duties as appointed by manager. Pearson is a Level Playing Field and Affirmative Action Company and a member of E-Verify.